^^^ I was also hoping they'd leave that alone.
Probably the same reason as all its other franchises. Squeezing water (or blood) from stones. Content or dignity be damned.
In other bad news: Charlie the smoking chimp died recently.
Not that I necessarily promote cigarettes for chimps, but it's cool to see that humans aren't the only ones who can light up and then hide a pack of smokes. He will be missed.