Neutral...that idea is still kinda catch 22 over here.
Producing a game that hypocritically portrays a significant number of your own fanbase, pro second amendment patriots, as the bad guys (such as rainbow six may be considering with its next installment) shown in the worst light possible, politicizing itself desperately attempting to regain relevance and sell copies.
Love me, I win.
Hate me, I win.
Ignore me, I've got exactly what I wanted.
Love me or hate me, you're still thinking of me either way.