Not everyone looks at it that way though, because you're essentially paying $15/£8.99 a month for the same content over and over and over again, which isn't worth it in my opinion. Logins to SWTOR are in decline, and they have lost 400k subs in the last three months alone. I don't see SWTOR staying for much longer as it is. It will either go free to play or evaporate into MMO space.
Valentino Rossi: The People's Champion