Originally Posted by Red Hessian
Never a good sign when you have a "PRE-ORDER NOW" that's bigger than the game title.
If they didn't do that they might miss out on the opportunity to cash in on the success of the prior games before people realise this is made by a different developer. Where would publishers be if their games had to rely solely on their individual merits instead of hype and PR BS?
Answer: Mostly bankrupt, probably.